Rated 4.9 · 13,553 5-Star Reviews
Behind the Ears
An often-overlooked spot where odor can build up.
Eliminates the stubborn aging odor that regular soap can’t touch
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After age 40, your skin produces an oil-based compound called 2-nonenal — the source of "aging odor." Because it's oil-based, regular soap and water simply can't break it down. No matter how hard you scrub.
Persimmon tannins are the only natural ingredient proven to chemically neutralize nonenal at the molecular level. That's the science behind every bar of Shibui.
Think of it like trying to wash grease off a pan with just water. You can scrub all day - the grease clings. You need a degreaser. That's what persimmon tannins do to aging odor.
I stopped worrying about whether other people could notice. SHIBUI has become a simple part of my daily shower.
I had tried ordinary soaps and stronger fragrances. This was the first product that felt designed for the change I was experiencing.
The lather feels rich, and I like that the product does not depend on an overpowering scent to make me feel fresh.
No complicated routine. I use it like a normal bar of soap and feel much more comfortable throughout the day.
As skin changes with age, a distinct odor can become more noticeable, especially when ordinary soap leaves behind the oils that hold onto it.
SHIBUI was created around one traditional Japanese ingredient selected for this concern: kakishibu.
One traditional Japanese ingredient. Four clear reasons to choose it.
Built for the distinct odor changes that can appear with age—not positioned as another generic body wash.
Creates a rich lather that helps wash away the stubborn oils ordinary soap may leave behind.
Designed to leave you feeling clean and comfortable rather than simply covering odor with perfume.
Use it like a normal bar soap in the shower. No extra step and no complicated routine.
SHIBUI is made with authentic Japanese kakishibu sourced from heritage persimmon farms in Kyoto.
This provenance is more than a story. It tells you exactly where the ingredient at the heart of every bar comes from—something many generic persimmon soaps never disclose.
These are the places where the aging odor accumulates the most.
An often-overlooked spot where odor can build up.
Cleanse where sweat and skin oils collect.
Lather thoroughly for a fresh, clean feeling.
Pay extra attention to areas prone to odor.
Try SHIBUI in your normal shower routine. If it is not right for you, contact us within 60 days and we will make it right. Replace this paragraph with your exact return conditions before launch.
TRY SHIBUITry SHIBUI in your normal shower routine. If it is not right for you, contact us within 60 days and we will make it right. Replace this paragraph with your exact return conditions before launch.
TRY SHIBUIClear answers about kakishibu, usage, scent, sourcing and the guarantee.
Body odor can change as skin chemistry changes with age. One compound often associated with this change is 2-nonenal, which can cling to skin oils and be difficult to address with ordinary fragranced soap.
Kakishibu is a traditional Japanese ingredient derived from persimmons. It is the hero ingredient in SHIBUI and the main reason the product exists.
Our kakishibu is sourced from heritage persimmon farms in Kyoto, Japan. Replace this answer with any additional supplier, farm or processing details you are permitted to disclose.
Create a rich lather, cleanse odor-prone areas, and rinse thoroughly. Use daily or according to the directions on your final product label.
Replace this answer with the exact scent profile of the finished bar. Be specific about whether fragrance is added and how noticeable it is.
Yes. SHIBUI is intended for adults of any gender who are concerned about the body-odor changes that can become more noticeable with age.
Replace this answer with a realistic range based on the final bar weight, frequency of use and storage conditions.
Contact our support team within 60 days of purchase. Replace this answer with your complete eligibility rules, exclusions and refund process.
These actually work really well for odor control and skin sensitivity. No deodorant needed with consistent use. The fragrance is very light and pleasant. They lather well but at the same time last longer than my larger bar soaps.
They say older people have a different type of smell that lingers and can cause a bad smell. This soap is proven to remove that odor. My granddaughter informed me I smelled "old." This soap is very effective, lasts a long time and is very reasonably priced.
Purchased this out of curiosity because of the persimmon scent. The box comes with three individually wrapped bars. The scent is very mild but pleasant. The soap melts faster than traditional hard-milled soaps, so keep it on a dry soap dish. Despite that, I like it and will probably buy it again.
Nice mild smelling soap and seems gentle on the skin. Who knew baby boomers had an air about them! I don't think we do, but what a great sales pitch!
I love this soap. I've ordered it about three times now. The smell is pleasant without being overpowering. It leaves my skin feeling clean without harsh chemicals. My husband, who has skin issues, is a fan too.
The soap has a pleasant scent, lathers well, and leaves my skin feeling clean. I've enjoyed using it every day and appreciate that it isn't overly drying.
I am almost 80 years old and saw several videos talking about "old people smell." Even though I didn't think I smelled bad, I decided to give this soap a try. I was worried it would dry out my skin, but it actually left it feeling softer. It lathers beautifully, has a light pleasant fragrance, and rinses clean. I'm very happy with this purchase.
This soap has a subtle, pleasant fragrance and produces a rich lather. It seems to effectively neutralize odor while remaining gentle on my skin. Even alternating with another body wash, I've been very pleased with the results.
Bought this after hearing that persimmon soap helps control body odors associated with aging. I've been pleased so far. It lathers well, leaves me feeling clean, and doesn't irritate my skin. The scent is mild and doesn't linger, which I appreciate.
I heard persimmon soap could help with the "old person" smell and decided to try it. I'm glad I did. It works well, smells nice, and has become part of my daily routine. I'll definitely order it again.
This worked so well for the person I originally bought it for that I started using it myself. It leaves my skin feeling clean and fresh without drying it out. I noticed a difference almost immediately.
One of the few products that actually helps my husband get rid of the "old man smell." It has been extremely effective for us. The bars do soften fairly quickly if left sitting in water, but they're gentle on the skin and don't cause irritation. We'll definitely continue purchasing it.
Really pleased with this soap. It has a clean, light fragrance, produces a rich lather, and leaves my skin feeling fresh without drying it out.
The soap lathers really well, rinses clean, and leaves behind a fresh scent that isn't overpowering. My skin feels clean and comfortable after every shower.
Produces a rich lather, rinses easily, and leaves my skin feeling clean without being harsh. Very satisfied with the quality.
I honestly wasn't expecting much, but after using it consistently I noticed a real difference. The scent is pleasant, the soap lasts well, and I'll definitely keep buying it.
Leaves me feeling clean and refreshed every day. Nice light fragrance, lots of lather, and gentle enough for daily use.
Very impressed with the quality. Cleans well, lathers nicely, and lasts longer than I expected.